Learning Center

Mobile advertising in your marketing mix

More and more people are using smartphones and tablets, especially for Internet surfing or to use an app or play a game. It offers you enormous opportunities to aim the attention towards your product or brand to target, or to advertise in a direct way.

Easy mobile advertising

Mobile advertising sounds great, but how do you do that? How do you address your target group effectively and more importantly, how do you find that audience? That is where a mobile ad network like Mobleap comes into the picture. Using our network ensures you that you can reach your audience effectively, using a network of more than 50,000 mobile web pages and apps. You can target your ads by demographic and geographic data, or on the phone brand and which provider is being used.

Cost effective mobile advertising

Mobile advertising offers you not only the possibility to access your audience in a very specific way, it is also a cost effective part within your total online marketing mix. So you pay per click (CPC) or per thousand impressions (CPM) and you only pay for the actual actions or visibility. It is known that mobile ads have a higher conversion rate than traditional online advertising formats. This way you can control the costs and getting relatively much for in return. Mobile advertising is booming. This is the right time to step in and to make it an important part of your marketing mix.

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